« Growing Your Own Business Presentation | Main | Expanding the Mobile Learning Conversation to Include Collaboration »
March 28, 2007
2 Good Blogging Books
I just finished two good books on corporate blogging. I found Robert Scoble and Shel Israels book Naked Conversations a fun read that helped fill in the history of blogging for me with examples and really made the case for why employees at all levels should blog rather than have it be managd by PR/Communications departments. It also offered some insight on where blogging seems to work better/worse in different cultures. I found Debbie Weils The Corporate Blogging book more thorough on how different departments could/should blog to support business goals and perhaps better for people completely new to the idea and wanting to get started. Many of the stories are the same in the two books so you probably don't need both unless you are looking at both angles - departmental vs. any employee blogging. I think there is room for both approaches as long as there is authenticity and something of interest for readers.
Both books have online follow up resources that are helpful including blogging policies and lots of links to good examples.
Posted by Ron Edwards at March 28, 2007 11:29 PM
Trackback Pings
TrackBack URL for this entry:
http://www.ambientperformance.com/movabletype/mt-tb.cgi/123
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)