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December 13, 2006
A First: Business Book Launched on Mobile & Print Simultaneously
The book 12: The Elements of Great Managing was launched yesterday on mobiles (Palm and Win 5 Smartphones) and represents a step forward in content publishing capability for mobiles. Unfortunately, this version is text only and while having it on hand to read in bits in moments of otherwise 'down time', it doesn't yet take advantage of the media capabilities of devices to create a more engaging experience as the underlying technology of Mobifusion promises. We'll have to wait for that.
I'm both encouraged and surprised at the amount of mobile phone based reference ware (encyclopedias, guides) that have been developed by Mobifusion. I'm waiting for media rich versions. It would be great if they also connected to mobile/online communities, too.
Posted by Ron Edwards at December 13, 2006 01:16 PM
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