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August 10, 2006
The Power of Blogging and YOU TUBE?
You Tube is a free video hosting service, is viewed by millions daily, and is a phenomenon. You know that. But did you know it is being used as an agent of change? I noticed this article from the New York Daily News commenting on the grass roots momentum to unseat US Senator Lieberman in the primary election for Connecticut:
Novice Connecticut candidate Ned Lamont's victory was hailed as the first electoral coup by the ranks of liberal bloggers who breathed life into the upstart's campaign.They drummed up crowds to see Lamont, dogged Lieberman on the campaign trail with questions and coordinated the travels of the "Kiss Float," a giant papier-maché representation of President Bush's infamous kiss for Lieberman that showed up at all of Lieberman's events.
Much ink has been spent analyzing the bloggers' angry screeds, but little attention has been paid to the most remarkable technical innovation of the Lamont race: the introduction of YouTube.com into politics.
The new Web site, which lets anyone upload and broadcast video for free, was a major player in the Lieberman upset.
Lamont backers posted about 500 homemade videos, from snippets of Lieberman being roasted on the "Colbert Report" to compilations of conservatives like Ann Coulter and Pat Robertson gushing praise for him.
Also, Lamont's TV commercial, "Messy Desk," which lampoons negative ads by darkly warning voters that Lamont's desk is a mess and he's rotten at karaoke, was viewed more than 140,000 times on YouTube: a stunning number of people to actively seek out campaign advertising.
500 homemade videos?! The era of anybody/everybody generating content is here!
Posted by Ron Edwards at August 10, 2006 10:21 AM
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