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December 14, 2005
Social Mobile Games
Connecting people to each other is often more valuable than just delivering content to them and is a key aspect of the advice I often give to organizations pursuing mobile learning to strategize how it can/should be part of the mix. This holds true when discussing the application of "serious" mobile games to address corporate communication and culture change initiatives.
It is the interaction with each other, the social aspect that helps make the game appeal to more people and key to the success of the initiative vs. trying to make the game look and play like a console game at considerable more expense. The importance of the 'social aspect' was was recently made by Trip Hawkins, founder of Electronic Arts, the worlds largest video game company and now founder of Digital Chocolate, a mobile game company already among the top ten best selling (I like their tagline 'Sieze the Minute'!). You can read an interview where he describes his 'epiphany' of changing his goal of trying to create games to be ever more realistic but appealing to a fraction of the population to creating games that connnect people here.
The mobile phone games industry is predicted to be worth US$ 8 billion by 2008 and 1 billion game ready phones are expected to be sold next year...all adds up to more acceptance, demand and opportunity to reach and engage people in innovative and fun ways!
Posted by Ron Edwards at December 14, 2005 10:04 AM
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