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Ambient Performance has been formed as the 'go to' organisation for ambient services on the Mobile Web for the professional market in the UK and Europe. Its founders are former corporate new technology executives and innovative intra/entrepreneurs with broad experience in the development and deployment of internet-based services into the professional marketplace. They have founded Ambient Performance to assist organisations 'to be where the eyeballs are'.

Ron Edwards

is the CEO of Ambient Performance and has over 17 years experience applying emerging technologies in the enterprise. His "be where the eyeballs are" approach to mobile, virtual world and other emerging consumer technologies are enabling organizations to bring fun and anywhere, anytime engagement to training, collaboration, events and performance support. Ron leads Ambient's Partner programme and is especially proud of the mix of leading edge experts Ambient relies on to supplement their own in-house talent and technologies for client projects. His previous employment was with Unilever for 13 years, most recently as the Global Head of eLearning where he successfully led their global efforts to transform how technology supports learning and performance. Ron is currently working on his PhD, applying research on enterprise collaboration in the mobile metaverse at SMARTlab.

Dick Davies

has led the way in innovation in technology supported learning in both corporate and academic organisations for over 20 years. In his academic career he was responsible for founding the first UK government funded centre for online learning and for providing the networked services for the first online MBA programme in Europe.

On moving to the corporate world he worked in internet corporate venturing. As the former Head of Integrated Learning for Cable & Wireless he latterly had global responsibility for e-Learning including the implementation of global online MBA and MSc programmes.

Founding the Online Courseware Factory in 1999 with other leading online learning experts he was responsible for a range of large government and corporate projects. Dick is the Editor of SeriousGamesEurope.com and is actively working on projects in serious mobile gaming as Executive Producer at Ambient Performance.